Marketing Services for Incubation Programs

Accelerate Prosperity

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Posted date	18th February, 2025	Last date to apply	2nd March, 2025
Category	Marketing
Type	Consultancy	Position	1

1. Background

Accelerate Prosperity (AP) is a global initiative of the Aga Khan Development Network (AKDN) in Central and South Asia, which follows guidance from the Aga Khan Foundation (AKF) Board to develop more formal structures to catalyze enterprises within AKDN’s main area development programs, where economic opportunities remain insufficient. Through patient capital and tailored business advisory to startups and businesses, AP complements broader employment-related programs of AKF and draws significantly on technical expertise from the Aga Khan Fund for Economic Development’s (AKFED) Industrial Promotion Services (IPS), and coordinates efforts with the AKDN’s financial institutions, the University of Central Asia and many other national partners.

AP’s approach combines financial and non-financial support, recognizing that standalone business development services and traditional bank financing are inadequate to catalyze start-ups, grow small firms, and deliver job creation in fragile and emerging markets, particularly for marginalized groups in rural areas.

Start-up Pakistan is a project financed by German Federal Ministry for Economic Cooperation and Development (BMZ) through Kreditanstalt für Wiederaufbau (KfW) and implemented by Accelerate Prosperity. The initiative aims to scale up Accelerate Prosperity’s existing model of technical support and financing for businesses. It will expand into new geographies and across exciting sectors such as education, health, tourism and green economy, prioritizing digitization and environmental sustainability.

To support our marketing and on-ground logistical needs, we aim to engage a qualified firm to provide a dedicated, on-site graphic designer, logistical and event coverage support, and additional services as required for our acceleration programs.

2. Objectives

The primary objective is to establish a long-term engagement with a firm to provide the following services in relation to AP’s incubation activities:

Website maintenance.
Marketing, design, social media and event coverage for incubation activities.
High-quality printing, materials, and related services.

3. Scope of Work

The scope of work is as follows:

S#	Deliverables
1.	Web designer monthly retainer charges for 10 months with duties comprising regular updates, design improvements, SEO optimization, and troubleshooting of the Accelerate Prosperity Pakistan (pk.accelerateprosperity.org) website to ensure seamless functionality and user experience.
2.	Procure and assemble 400 sets of program support branded materials and supplies for entrepreneurs, with each set containing the following items as a single unit: A high-quality, 500-page spiral notebook. A metallic pen featuring logo prints. A canvas tote bag with a single-side print. Weekly planner made on acrylic, with a wooden stand and marker
3.	Event coverage for 8 days, events will take place across different cities in Pakistan, requiring travel. The deliverables will be: All raw photos. 20 professionally edited photos. 3–4 testimonial videos. 1 highlight video
4.	Dedicated fulltime support of 1 Graphic Designer for incubation programs including video editing, social media post designing, 2D animation reels, presentations, workbooks etc. for a period of 10 months.

Table 3.1

4. Eligibility Criteria

The firm must demonstrate the following:

Proven experience in website maintenance, digital marketing, event coverage, and merchandise procurement.

Skilled team for SEO, graphic design, and video production.

Ability to cover events across multiple cities in Pakistan, including travel, and deliver high-quality photos, videos, and testimonials.

5. Management and Reporting

Both AP and the firm will nominate one representative each to ensure open communication, with final deliverable approvals handled by AP’s marketing lead.

6. Financial Terms

Monthly Retainer: Payment to the firm will be made on a monthly retainer basis for all services delivered during that month.

Additional services outside the standard scope will be billed separately, subject to prior approval from AP.

7. Proposal Submission Requirements

Interested firms must submit the following:

1. Technical Proposal:

Details of the firm’s experience and relevant projects reflected in the company profile.
Profile of the executing team including the profile
Profile of the proposed dedicated graphic designer (resume, portfolio etc.)

2. Financial Proposal:

A financial quotation encompassing monthly retainer cost breakdown for website maintenance and other services provided in table 3.1 listed under “Scope of Work”.

The quotation shall be inclusive of all taxes.

3. Submission of originally signed Standard Conditions of Tender (CoT ) (linked).

8. Evaluation Criteria

Proposals will be evaluated based on:

Technical expertise and experience of the firm (50%)

Qualifications and portfolio of proposed web designer (20%)

Financial competitiveness (30%)

9. Contract Duration

The initial contract will be for a period of 10 months, renewable based on performance and mutual agreement.

10. Submission Guidelines and Deadline

All proposals must be submitted in a sealed envelope with the title ‘Proposal for Marketing Services for Accelerate Prosperity Incubation Programs‘ clearly written on it. The proposals should be sent via courier by February 28, 2025, to the following address:

Accelerate Prosperity Office

Daftarkhwan Vanguard, F-5/1, Islamabad.

For further inquiries, please contact: [email protected]